What is Crucian Farms?

A vertically integrated agriculture, energy and hospitality company on St. Croix, US Virgin Islands, founded in 2020. It is the sole registered operating company behind the Wu Ventures group.

Who runs Crucian Farms?

Reanne Wu is Founder, Chief Executive Officer and majority owner. She was born and raised on St. Croix and is a social-equity qualified licence holder. Luke Wu is co-founder, Chief Financial Officer and farm manager, and leads technology and design.

Why is the company based in the US Virgin Islands?

The USVI Economic Development Commission grants qualifying non-cannabis entities a 90 percent income-tax reduction, a 100 percent gross receipts and excise tax exemption, and a 1 percent customs duty. The regulated licence anchors a capped local market while the adjacent verticals carry advantages the licensed entity is not itself eligible to hold.

Is Crucian Farms raising money?

Investment information requests are handled directly by the company at reanne@crucianfarms.io. Nothing on this website is an offer to sell or a solicitation of an offer to buy any security.

Crucian Farms — St. Croix, US Virgin Islands Vertically integrated agriculture, energy and hospitality on St. Croix. Founded 2020. Cultivation, manufacturing, research and genetics, and retail, powered by an on-site solar array, with adjacent hospitality and charter operations. Leadership Reanne Wu — Founder and Chief Executive Officer, majority owner. Born and raised on St. Croix. Social-equity qualified licence holder.
Luke Wu — Co-founder, Chief Financial Officer and farm manager; leads technology and design. Why the US Virgin Islands The USVI Economic Development Commission grants qualifying non-cannabis entities a 90% income-tax reduction, a 100% gross receipts and excise tax exemption, and a 1% customs duty. The regulated licence anchors a capped local market while the adjacent verticals carry advantages the licensed entity is not itself eligible to hold. Contact 103 Rattan, Christiansted, St. Croix, USVI 00820 · reanne@crucianfarms.io The raise Target $30–45M , base case $38M . Equity funds the operating build; debt and tax equity fund real estate and phase 1 of the owned 5 MW solar layer. Operating cash (Engine A) and solar asset net asset value (Engine B) are reported separately and are never combined. Licence status Crucian Farms LLC submitted a Tier 1 Commercial Cultivation License application to the USVI Office of Cannabis Regulation in November 2025. That commercial licence has not been granted. The company is an applicant, not a licensed commercial cannabis operator. No cannabis product is offered, sold or distributed. Any statement that Crucian Farms holds a commercial cannabis licence is inaccurate. Disclosure Nothing on this site is an offer to sell or a solicitation of an offer to buy any security. Any such offer is made only to qualified investors through formal offering documents. The Tier 1 commercial cannabis licence is pending and has not been granted. Forward-looking statements, including the raise, the buildout and any launch date, are projections contingent on regulatory approval. Cannabis products are for adults 21 and over where lawful. Operating EBITDA and solar asset net asset value are reported separately and are never combined.

Crucian Farms · Brand Standards · 2026

One house, one mark,
one voice.

Crucian Farms is the parent house behind a vertically integrated platform — cultivation, hospitality, energy and nutrition — rooted in St. Croix, USVI. This is the canonical reference for the seal, the palette, the type, and the way we speak about the work.

Browse Holy Smokes standards Download brand kit (.md)Download official seals

Brand Architecture

Two houses, separate surfaces

The legacy guide established a wall between the corporate and consumer identities. The current system keeps that principle while replacing the former Crucian Farms lamb, neon, and Barlow treatment with the approved seal, Crucian Rose, Crucian Gold, and Inter.

Corporate House

Crucian Farms

Typography: Inter + Cinzel seal
Palette: Estate green · Crucian gold · Crucian rose
Surfaces: Investor, regulator, partner, operations

Consumer House

Holy Smokes

Typography: Cinzel + EB Garamond
Palette: Parchment · communion gold · ink
Surfaces: Product, retail, loyalty, consumer app

The two identities never share a surface. Crucian Farms endorses Holy Smokes through ownership language, not by blending visual systems.

The Mark

The Crucian Seal

A wax-seal monogram with a deep hunter-green field, raised rim, double gold rule, and the interlocked CF signed in Cinzel. Five approved variants cover every ground the house appears on, each available as SVG and transparent PNG.

Estate Green · Gold

1200 × 1200

Dark · Gold

1200 × 1200

Ivory · Green

1200 × 1200

Gilded Gold

1200 × 1200

$Crucian Farms wax seal$

Crucian Rose · Gold

1200 × 1200

Application

How the seal is used

The seal is the signature of the parent house. It is applied, not decorated.

Minimum scale

32px

48px

80px

120px

At favicon scale the ring text is illegible by design — only the ring border and the interlocked CF are meant to read. That is the correct behavior, not a defect.

Keep clear space of at least 25% of the seal's diameter on all sides.
Use the dark-gold variant on the estate-green ground, ivory-green on paper.
Scale the official seal export as a whole and preserve its square canvas.
Pair the seal with the Inter wordmark, set to its right, baseline-aligned.

Don't

Never ring, border, or outline the seal — no gold rule around its outer edge, anywhere.
Never rotate, skew, or add drop shadows, bevels, or glows to the seal.
Never recolor the ring text or monogram outside the four approved variants.
Never place the seal on a busy photograph without a solid or scrim ground.
Never set the seal below 24px — use the CF monogram alone if space demands.

Color

The palette

Estate green carries the institution, gold marks it, and warm ivory gives the page air. Nine values — no more.

Estate Green

#0E2318

Primary ground — dark sections, nav, seal field

Hunter Green

#1A5C35

Seal field, secondary ground

Crucian Gold

#C9A227

Accent — rules, eyebrows, marks, CTAs

Warm Ivory

#F5F0E8

Type on dark, light page ground

Crucian Rose

#E83E63

Highlight — seal stars, eyebrow rules, live accents

Bright Gold

#D9B540

CTA gradient top stop

Antique Gold

#8B6914

Accent on light grounds, links

Paper

#F7F4EC

Footer & panel ground

Ink

#2E2A1E

Body copy on light

Forest

#2D6A4F

Ambient glow, data series

Typography

Type system

Inter across the entire platform, with Cinzel reserved exclusively for the seal — the only place the house sets a serif.

Primary

Inter

All headings, body, UI and data labels. Weights 300–800.

Seal & Ceremony

Cinzel

Reserved for the seal monogram and ring text. Never used for body copy.

Rule

One typeface carries the institution; the serif appears only where the house signs its name. Tighten tracking as size increases, and set body copy light — never regular — on either ground.

Display / H1

Grown on St. Croix

Inter Bold · tracking-tight

Section / H2

Grown on St. Croix

Inter Bold · 30px

Card / H3

Grown on St. Croix

Inter Semibold · 18px

Body

Grown on St. Croix

Inter Light · 16/1.7

Eyebrow

Grown on St. Croix

Inter Semibold · 0.3em tracking · uppercase

Data / Mono

Grown on St. Croix

System mono — figures, hex, telemetry

Voice

How we write

Institutional, number-forward, and honest about the seam between what is built and what is modeled.

Number-forward

Lead with the figure. A claim without a number is an opinion, and investors read opinions as noise.

Institutional, never promotional

We describe what is built, contracted, or modeled — and we label which is which. No superlatives doing the work of evidence.

Cash flow ≠ asset value

Operating EBITDA and appraisal NAV are stated separately, always. Solar appraisal value is never folded into earnings.

Mark the seam

Where third-party science, precedent, or partnership is illustrative rather than executed, the sentence says so plainly.

Rooted in place

St. Croix is not set dressing — the island's labor cost, energy cost, and barge economics are the reason the model works.

Compliant by default

Cannabis language carries the regulatory disclaimer; nutrition language never claims to treat, cure, or prevent disease.

Avoid

Use

World-class, best-in-class cultivation

44%+ TAC lines, 9-week cycles, zero pesticide residue

Revolutionary AI-powered farm

Autonomous UVC patrol — 35–58% documented pest reduction

This investment will generate huge returns

Year 3 Operating EBITDA of $8.1M on $32.6M revenue (25% margin)

Consumer Brand · Testament II

Holy Smokes standards

A sanctified consumer system built from parchment, communion gold, ink, Cinzel, and EB Garamond. Use these rules for products, retail, loyalty, and consumer-facing digital experiences—never for Crucian Farms corporate materials.

Sanctified White

#FAF7EF

Primary ground

Parchment

#F0EBD8

Cards and surfaces

Communion Gold

#C9A227

Rules and ornament

Dark Gold

#8B6914

Captions and text

Ink

#1A1710

Primary text

Verde Mantis

#52B788

Hairline only

CHAPTER I : VERSE III

HOLY
FLOWER

Cinzel and Cinzel Decorative · product names, chapter references, display only.

“And the smoke thereof ascended up forever.”

EB Garamond carries body copy, pull quotes, menus, product descriptions, and compliance text.

The House of Brands

Six marks under one roof

Each vertical carries its own identity, all of them owned by and endorsed under Crucian Farms.

Crucian Farms

The house — cultivation, energy & infrastructure

Holy Smokes

Consumer cannabis brand — dispensary & delivery

Cinder Resorts

20-key boutique hotel — charter yacht fleet

Crucian Pastures

Regenerative livestock — Senepol & St. Croix White

Mitochondrial Cuisine

Nutrition science — food as cellular information

Fat Based Body

Metabolic health coaching — fat as fuel

The Ecosystem

Sibling houses

Crucian Farms holds the framework; these are the properties that express it, each with its own canonical home.

The Discipline

Mitochondrial Cuisine

The nutrition-science IP and founding treatise — food composed as information the body's energy machinery reads. Shared palette, shared type, its own canonical home.

The Flagship

CINDER

The live-fire hospitality identity where the discipline becomes an evening — Fat · Fragrance · Flames. A sibling mark: the spark in the mitochondrion nods to the flame.

The Canine Application

Fluffy Bullies

The discipline extended to dogs, raised in St. Croix on bone broth, goat-milk kefir, pasture eggs and kelp — proof the framework begins at the bowl.

Governing Reference

Current live standards

This page is the governing 2026 brand reference. It supersedes the legacy two-testament document wherever that file describes the former Crucian Farms lamb, neon wordmark, Barlow typography, or outdated seal rules.

Crucian Farms uses the current seal system. Holy Smokes retains its separate scripture-inspired consumer system.

Use the sections above for approved artwork, color, typography, voice, social assets, product architecture, and mandatory consumer compliance.

One house, one mark,one voice.

Two houses, separate surfaces

Crucian Farms

Holy Smokes

The Crucian Seal

How the seal is used

Platform-ready brand assets

Caribbean Editorial

Field Notes

Island Platform

The palette

Type system

How we write

Number-forward

Institutional, never promotional

Cash flow ≠ asset value

Mark the seam

Rooted in place

Compliant by default

Holy Smokes standards

Six marks under one roof

Sibling houses

Mitochondrial Cuisine

CINDER

Fluffy Bullies

Current live standards

One house, one mark,
one voice.