# Crucian Farms — Brand Kit
### For use in docs, spreadsheets, and slide decks (Claude / Fable Max)

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## 1. The House

**Crucian Farms LLC** — a vertically integrated island lifestyle house on St. Croix, US Virgin Islands. One infrastructure (owned solar, genetics, aeroponics, robotics, compute) powering ten revenue verticals: cannabis cultivation, manufacturing & THC beverages, R&D & genetics, the Holy Smokes dispensary, solar & VPP, Crucian Pastures livestock, CINDER live-fire dining, Mitochondrial Cuisine + K9 nutrition, the compute layer, and Cinder Resorts with its private charter yacht fleet.

- **Tagline framing:** "An island lifestyle house — farm, flame, sail, and stay — built on its own sun."
- **Positioning:** Modern Institutional. Investor-grade, editorial, premium. Never loud, never neon, never "stoner."
- **Entity:** Crucian Farms LLC · 9200 Estate Strawberry, Christiansted, St. Croix, USVI 00820 · intern@crucianfarms.io · crucianfarms.io
- **Audience:** Accredited investors, 21+ consumers, institutional partners.

## 2. Logo Assets (House of Brands)

All marks: gold emblem on deep forest green, flat vector style, generous negative space. Use on dark grounds; do not recolor, stretch, or add effects.

| Brand | Role | Logo URL |
|---|---|---|
| Crucian Farms (the lamb at the wheel) | Founding house mark | https://media.base44.com/images/public/6a5fb0947c9338b8624b9776/348c7d970_Yourparagraphtext.png |
| Holy Smokes | Consumer cannabis retail brand | https://media.base44.com/images/public/6a5fb0947c9338b8624b9776/4fc72d5e9_generated_image.png |
| Cinder Resorts | Boutique hotel & charter yachts | https://media.base44.com/images/public/6a5fb0947c9338b8624b9776/ea794cd90_generated_image.png |
| Crucian Pastures | Regenerative livestock farm | https://media.base44.com/images/public/6a5fb0947c9338b8624b9776/da46500e1_generated_image.png |
| Mitochondrial Cuisine | Nutrition-science IP + K9 line | https://media.base44.com/images/public/6a5fb0947c9338b8624b9776/a5d69b6df_generated_image.png |

**Reserved (do not use — derivative of the original CINDER mark, held in back pocket):**
CINDER emblem — https://media.base44.com/images/public/6a5fb0947c9338b8624b9776/f0dee5e57_generated_image.png

## 3. Color Palette

| Token | Hex | Use |
|---|---|---|
| Gold (primary accent) | `#C9A227` | Accents, CTAs, emblems, rules |
| Bronze (deep gold) | `#8B6914` | Eyebrow labels, secondary links |
| Forest Ink (darkest) | `#0A1A11` | Dark section grounds, emblem backgrounds |
| Deep Green | `#0E2318` | Headlines on light grounds, dark surfaces |
| Ivory | `#F5F0E8` | Text on dark grounds |
| Parchment | `#F7F4EC` | Light section grounds |
| Ink (warm neutral) | `#2E2A1E` | Body text on light grounds (use at 55–70% opacity) |

Rules: high contrast, gold accents used sparingly. Dark sections = forest green grounds with ivory text and gold accents. Light sections = parchment grounds with deep green headlines.

## 4. Typography

- **Primary typeface:** Inter — all headings, body, UI. Headings: semibold/bold, tight tracking. Eyebrow labels: 11px, semibold, uppercase, letterspacing 0.25em, bronze `#8B6914` (light) or gold `#C9A227` (dark).
- **Display (rare, ceremonial):** Cinzel — used only for quote/sacrament moments.
- Body copy: light weight, generous line height, 13–15px in web contexts.

## 5. Voice & Copy Style

- Institutional but vivid: "The electric bill is negative." "Genetics are property." "One infrastructure. Ten verticals. One house."
- Numbers-forward: every claim is anchored to a figure with a known destination.
- Two-engine discipline: operating cash (Engine A) is always reported separately from balance-sheet NAV (Engine B). Never merge them.
- Never name specific commercial robotics brands — use "line robotics," "humanoid units."
- Cannabis copy is always 21+, compliance-framed, no consumption imagery of public figures.

## 6. Key Numbers (current plan)

- **Raise:** $30,000,000 – $45,000,000 · base case $38M ($24M equity, $9M real-estate & hospitality debt, $5M solar tax-equity & equipment financing)
- **Steady-state platform revenue:** ~$56M/yr (~$20M cannabis vertical incl. beverages & ~$3M genetics; ~$34M food & hospitality; energy export line)
- **Ramp:** $5.6M (Y1) → $19.8M (Y2) → $32.6M (Y3) · Operating EBITDA: Y3 $8.1M (25%) · steady state $17.1M (30%)
- **Solar:** 5 MW bifacial PVT · DUAL storage — lithium-ion (electrical) + sand battery (thermal) · $30M phased install, all in service by Dec 31, 2027 · Phase 1 ($6.5M) inside the raise; phases 2–3 (~$23.5M) project-financed outside · ~$3.5M/yr cash ($1.6M avoided + $1.9M export/VPP net) · ~$27.7M NAV (income @9.25% cap $37.8M + ITC 40% $12.0M + bonus depr $7.9M − $30M)
- **Engine B total:** ≈$42.4M across the platform's hard assets
- **Cultivation:** 1,000-plant canopy · 22 cycles/yr · ~2,300 lb/yr · ≥44% THCA flagship lines
- **Cannabis tourism market:** $14.9B (2026) → $26.9B (2032) · 12.4% CAGR · 3M+ annual USVI visitors
- **Verticals at full build:** Cultivation, Manufacturing & Beverages (~$2.4M/yr), R&D & Genetics (~$3M/yr), Holy Smokes Dispensary, Solar & VPP, Crucian Pastures (~$2.4M/yr), CINDER (~$14M/yr), Mitochondrial Cuisine + K9 (~$12M/yr), Compute Layer, Cinder Resorts (~$6M/yr)

## 7. Compliance Boilerplate (include in investor materials)

> This document is for informational purposes only and does not constitute an offer or solicitation of securities. Cannabis products are not available for purchase. All financial projections are forward-looking and based on management assumptions. Crucian Farms LLC holds a pending Tier 1 Commercial Cannabis Cultivation License conversion under the USVI OCR. For persons 21 and older only. Not evaluated by the FDA.

## 8. Modeled Upside — NOT in the Base Case

**Club Med Partnership — CINDER Location 001**
Club Med is redeveloping Davis Bay / Estate Carambola (VICI) into a $75M, 150-key Exclusive Collection resort opening Q4 2027. CINDER proposed as the signature restaurant: $27M program capex ($14M restaurant) · 2027–31 revenue $1.25M → $10.93M · EBITDA to $1.82M (16.6%), $6.8M cumulative · three structures (concession 8% / management 3% + 25% incentive / JV). **Additive upside only — pending LOI; no cannabis in scope.**

**USVI EDC Incentives**
90% income-tax reduction · 100% GRT exemption · 100% excise exemption · 1% customs duty · property-tax exemption. Non-cannabis entities only (hospitality, provisions, agriculture, energy; compute via RTPark). Modeled ≈$4M/yr at steady state + $1–1.5M one-time. Subject to EDA application.

## 9. Locked Facts (carry into all documents)

- Reanne Wu: >51% owner · USVI born · Certified Nutrition Coach (metabolic wellness) · CEO & regulatory lead.
- Luke Wu: speaks **Mandarin Chinese** (not Cantonese) · kitchens & concepts: Frantzén HK, Yardbird, Carlino at Shangri-La Vancouver, Perry St, Farmacy HK, Atera farm, Farm.One · A'Design Gold & Silver · Cyberport.
- USVI residency rule: **10 of last 15 years**. Seed-to-sale: **Metrc**. "Hemp ban" = **Act 9072** (Jan 2026).
- Solar: placed-in-service deadline **Dec 31, 2027** · ITC 40% with adders · 100% bonus depreciation.
- Two-engine rule: Engine A (Operating EBITDA) and Engine B (NAV) are never conflated — enforced everywhere.
- Per-vertical ramps, margins, cap rate, and the THCA price ladder are management-estimate constructions built to reconcile with headline figures.