{
 "brand": "crucian-farms",
 "name": "Crucian Farms",
 "url": "https://crucianfarms.io",
 "audited": "2026-07-30",
 "governs": "Brand Standards V2, 2026. Where this and any older brand kit disagree, this governs.",
 "positioning": "Testament I of a two-brand system \u2014 the corporate identity for investors, regulators and partners. Vertically integrated agriculture, energy and hospitality on St. Croix, USVI, and the sole registered operating company behind every other Wu trade name.",
 "twoTestaments": {
  "principle": "Crucian Farms is two brands on purpose. The corporate identity and the consumer identity (Holy Smokes) never appear on the same surface.",
  "rules": [
   "The farm and the faith never share a surface.",
   "The lamb belongs to both but never the same way twice; corporate full-bleed photorealistic, consumer a contained icon mark, never cartooned, never consuming product.",
   "Verde Mantis #52B788 is the bridge: structural in Testament I, hairline only in Testament II.",
   "Compliance is typeset into every consumer touch."
  ],
  "surfaceMap": {
   "Testament I": "crucianfarms.io, corporate documents, ops and driver apps",
   "Testament II": "Holy Smokes consumer app, ordering, bodega, packaging, retail"
  }
 },
 "color": {
  "core": {
   "forestNight": {
    "hex": "#0E2318",
    "hsl": "158 43% 9%",
    "role": "Background, dominant",
    "on": "#F5F0E8"
   },
   "farmGreen": {
    "hex": "#1B4332",
    "hsl": "158 43% 18%",
    "role": "Structural, primary",
    "on": "#F5F0E8"
   },
   "verdeMantis": {
    "hex": "#52B788",
    "hsl": "152 40% 52%",
    "role": "Accent and data ink; bridge to Testament II",
    "on": "#0E2318"
   },
   "neonScript": {
    "hex": "#FF3CA0",
    "hsl": "330 100% 62%",
    "role": "Signature, wordmark, CTA fill; once per screen",
    "on": "#0E2318"
   },
   "farmIvory": {
    "hex": "#F5F0E8",
    "hsl": "37 39% 94%",
    "role": "Text on dark; light ground reversed",
    "on": "#0E2318"
   },
   "cfInk": {
    "hex": "#0A1A10",
    "hsl": "150 44% 7%",
    "role": "Deepest ink; text on Neon and Mantis",
    "on": "#F5F0E8"
   },
   "gold": {
    "hex": "#C9A227",
    "hsl": "46 68% 47%",
    "role": "Shared with Testament II; here data and callout only",
    "on": "#0E2318"
   }
  },
  "semantic": {
   "background": "forestNight",
   "foreground": "farmIvory",
   "primary": "farmGreen",
   "accent": "verdeMantis",
   "cta": "neonScript",
   "border": {
    "hex": "#1F4E3A",
    "hsl": "156 43% 21%"
   }
  },
  "chart": [
   "#0E2318",
   "#52B788",
   "#C9A227",
   "#FF3CA0",
   "#1B4332"
  ],
  "rules": [
   "CTA buttons are Neon Script fill with Forest Night text.",
   "Focus rings: 2px solid Verde Mantis, 2px offset.",
   "Nav is glass-morphism over Forest Night.",
   "Age gate is full-screen and in-memory only."
  ]
 },
 "type": {
  "families": {
   "display": {
    "stack": "'Barlow Condensed', ui-sans-serif, sans-serif",
    "job": "Hero headlines and wordmark. All caps, tracking -0.02em, leading 1.1.",
    "weights": [
     700,
     800
    ]
   },
   "body": {
    "stack": "'Barlow', ui-sans-serif, system-ui, sans-serif",
    "job": "Body, captions, data. Leading 1.65.",
    "weights": [
     300,
     400,
     500,
     600
    ]
   }
  },
  "forbidden": [
   "Cinzel and Cinzel Decorative - Holy Smokes only; 'Crucian Farms in Cinzel' is an explicitly rejected mark",
   "EB Garamond - Holy Smokes only",
   "Inter - authorised by nothing"
  ],
  "scale": {
   "ratio": 1.25,
   "base": 16,
   "steps": {
    "xs": 12,
    "sm": 14,
    "base": 16,
    "lg": 20,
    "xl": 25,
    "2xl": 31,
    "3xl": 39,
    "4xl": 49,
    "5xl": 61
   }
  },
  "tracking": {
   "display": "-0.02em",
   "eyebrow": "0.4em",
   "label": "0.3em"
  },
  "leading": {
   "display": 1.1,
   "body": 1.65
  }
 },
 "space": {
  "unit": 4,
  "scale": [
   4,
   8,
   12,
   16,
   24,
   32,
   48,
   64,
   96,
   128
  ],
  "container": {
   "prose": "68ch",
   "content": "1120px",
   "wide": "1440px"
  }
 },
 "shape": {
  "radius": {
   "base": "0.5rem",
   "sm": "0.25rem",
   "md": "0.375rem",
   "pill": "9999px"
  },
  "border": "1px"
 },
 "motion": {
  "duration": {
   "fast": 150,
   "base": 250,
   "slow": 400,
   "ambient": 18000
  },
  "easing": {
   "standard": "cubic-bezier(0.2, 0, 0, 1)"
  }
 },
 "voice": {
  "register": "An engineer who grew up on a farm.",
  "neverSay": [
   "Premium cannabis experience",
   "We're passionate about cannabis",
   "The sky's the limit",
   "Exclamation marks in formal comms"
  ]
 },
 "constraints": [
  "The Tier 1 commercial cannabis licence has been APPLIED FOR and NOT GRANTED. Crucian Farms LLC is an applicant, not a licensed commercial operator. No cannabis product is offered or sold.",
  "THE WALL: Holy Smokes branding never appears on a Crucian Farms corporate document, and Crucian Farms typography never appears on Holy Smokes packaging.",
  "Securities disclaimer on all investor-facing material; nothing published is an offer.",
  "Forward-looking figures are projections contingent on regulatory approval.",
  "21+ gating, full-screen, in-memory only.",
  "Engine A (Operating EBITDA) and Engine B (Asset and Tax-Equity NAV) are never conflated.",
  "Seed-to-sale is Metrc, never BioTrack.",
  "Never imply FDA approval, medical claims or therapeutic efficacy.",
  "Cannabis never appears in a Club Med document."
 ],
 "forAgents": "Resolve every value to a token here. A hex chosen by eye is a defect. Reproduce `constraints` verbatim in anything you generate or summarise for this brand."
}